The Toyota RAV4 Hybrid is one of the top-selling two-row crossovers in America. If you do, please include some details like the state in which you took delivery and the trim you opted for. If you purchased a Toyota RAV4 Hybrid in the past 18 months or so, feel free to comment on your experience below. Subjectively, it seems like the state with the biggest green vehicle push, strictest mandates, and biggest subsidies and special treatment of green vehicle owners, California, also has the biggest dealer markups. We think from participating in many polls of this type that the state makes a difference. Related Story: Huge Dealer Markups May Not Be What They Seem Some post what the markup on the sticker was and the lower markup they settled on after they negotiated. For example, one owner wrote, “I paid just a couple hundred below MSRP…And as a bonus, I got about 3000 more for my trade and then I paid for it a year ago.” That owner had more details, but we’ll let you join the club to see it all.Īnother owner points out that just because a vehicle is posted with a markup, it doesn’t mean you cannot negotiate. What’s the upside?īut when we poll owners, many vote, and then they also offer up a comment. They are not in a big hurry to tell you what folks pay for them. However, all manufacturers and dealer groups keep that close to the vest.
We’d love to bring you hard data from Toyota or its dealers on exactly how many owners paid more than MSRP and how many paid less. No moral outrage for the dealers who offer to sell you the vehicle for less than the manufacturer suggests they do. It’s downright “unlawful, despicable, unethical, immoral, and insulting” for these mean dealers to charge more than MSRP, Of course, if they want to charge less, that’s OK. Many of us are looking for the next thing to be outraged by and dealer markups are easy to understand. This report by owners doesn’t elicit the emotional response that the d ealer markup posts do. Related Story: Poll Results: Most Toyota RAV4 Prime Buyers Paid About MSRP For Their Vehicle About one in ten said that they paid over MSRP. Roughly one in four of the respondents say that they paid less than MSRP. The vast majority paid MSRP plus destination and doc fees.
We polled the 22,000-member Toyota RAV4 Hybrid club members on Facebook to see what they said they paid for the vehicle they purchased over the past 18 months or so. But maybe if you actually shop for the model by visiting multiple dealers you will find that the true cost is right around MSRP or even lower. A shopper or a person in for service browsing inventory sees a window sticker with a big markup, snaps a cellphone image, and the narrative becomes, “This model has a $10K markup!” Maybe. Visit any social media club related to vehicles and you will easily find popular posts related to horrible dealer markups.
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